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About Us

Wisconsin Benefit Planning, Inc. has a rich history in Northern and Central Wisconsin and our roots can be traced back to 1922. Our longevity is directly linked to the service we provide and the integrity we bring to the Health Insurance & Employee Benefit Planning field. It is our ultimate goal to help our clients provide quality coverage for their needs in the most cost efficient manner! We strive not to be the biggest Health Insurance & Employee Benefit firm, but to be the best in service, innovation and quality.

In addition to our marketplace knowledge and unmatched technology, the strength of Wisconsin Benefit Planning's approach lies in the expertise of its Management and Service Team Staff. Our highly experienced consultants are dedicated to assisting clients to establish, implement and maintain the most aggressive, cost-effective and comprehensive programs available.

  • Number of Agents: Seven Professional Agents/Employee Benefit Consultants as well as a staff of fulltime service consultants to provide onsite & local service.
  • Number of Accounts: One of the largest local agencies in Northern Wisconsin serving companies throughout the Midwest specializing in Employee Benefits & Financial Services. With over 200 commercial accounts, our clients range in size from 1 to over 500 employees.
  • Experience of the firm: With well over 50 years combined insurance and Benefit Planning experience, our team has extensive knowledge in all facets of Employee Benefit Planning. Having contracts with over 30 insurance carriers, we are able to develop strategic plans to fit nearly every size and type of industry. We work as a team of professionals to assist our clients in an organized, comprehensive and economical approach to their employee benefit plans.